Collaborations between new fledging designers and established high street chains are what help cement the designer into the public eye and with the sponsorship enable further collections to be created.
Claire Acton who only graduated in June 2012 from University of Central Lancashire has collaborated with Asda G21 line based on her graduate collection which she has re-tailored to suit a cheaper budget and a more wearable design. Normally I wouldn’t recommend supermarket clothing but with this line it is full of daring bright coloured garments which have a high end approach behind them that I love and prices are redonculous as well.
Her inspiration is from the 60s with bold photographic print and use of pop art colouring throughout. My favourite look from the collection is the pinafore dress which I feel is bang on trend this summer coupled with the bold eye design shirt underneath – the mix of shape and volume I think will really balance off each garment.
The hairclip print dress is also a winner I think - it is based on her graduate collection where she sanded, primed and spray painted 800 hair clips then sewed onto dress, Lady Gaga snapped up this dress and wore it on her recent tour.
Georgia Hardinge a graduate from Parsons Paris school of Art and Design has taken over from Rhianna in being the next collaboration sponsored by River Island her 14 piece collection for S/S takes inspiration from surrealist artist H.R.Giger. She has used architectural, dramatic print which gives a 3D effect to the garments. They range from bodycon dresses to my favourite a maxi dress which still has the dramatic print but has a loose textured shape that gives a feminine yet edgy look for this summer.
This collection has a sophisticated, edgy yet countered feel by use of print mixed with cut to give a sculptured shape to the garments. Shoes, shirt, bag and dress all have the same treatment a powerful architectural yet feminine flow perfect for this summer.
Both designers collections are available to buy online now – could be a future investment piece from promising designers.