Menswear has evolved, no longer are men accepting of just formal wear and sportswear as their two choices of clothing. It’s still not as developed as the women’s market with constant new trends each season; however the way men feel and look at fashion certainly has changed. When in the past tie and shirt connoted business man attire and jeans and t-shirt equalled youth and rebellion these traits have become less distinguished with the changing attitude of men wanting to become more individual and avoid conformity. It is with this changing aesthetic that man’s magazines such as Inventory, Port and AnotherMan were created that merge style with creativity and intelligent content that strive to equip the modern man with choices of fashion and general style that are at the fore front of menswear design and luxury.
In the past menswear has been influenced most notably by street wear, military and musical influences with icons such as James Dean, Marlon Brando and Steve McQueen as fashionable icons. It was the relaxed feasibility coolness of their fashion, the whole dressed down ‘bad boy’ image of distressed jeans and leather jacket that appealed to a ‘guys guy’ persona.
Now to the modern man who strives for a look that distinguishes him from normality in conforming his confident persona through his styling choices, there are I feel six different styles that he could adapt to his personality.
1. Enhanced sportswear
3. Twist on a classic
4. Modern Savage
5. Avant Garde
6. Refined Simplicity
I will explain what I feel each of the six different styling traits are and the designers behind the look.