But Westwood has collaborated with Virgin Atlantic in
designing the uniforms due to be launched in 2014. The men’s suit is a rich
dark burgundy cotton two piece, while the women’s uniform is highly charged in
bright red consisting of cinched in waist blazer and a figure fitted skirt
which has hint of a bustle at back all very alluring and heralds back to the heyday
of 50s air travel when it was perceived as a glamorous vocation for a woman to
have.
However Westwood who is very passionate about the
environment and who launched the Climate Revolution campaign is now endorsing
air travel seems absurd, yes the uniforms are made of latest recycling technology
but that doesn’t counteract the damage done by the air travel. Also Westwood
who has always designed with a more punk attitude is now designing uniforms
which are diametrically opposed to punk foundations is bizarre, the whole
notion of a uniform is to belong to an organisation, to become institutionalised,
to submerge the personality rather than enhance it, it is the widest extreme
away from the normal Westwood aesthetic.
I cannot see the reasoning behind this collaboration by
Westwood, I know the benefits to Virgin Atlantic as it endorses the airline
with an air of fashionable kudos and also helps to enhance the reputation of
air stewardesses as desirable and modern. Still I don’t know what benefit
Westwood achieves unless she is aiming to make air travel industry more
environmental and I don’t see how that is happening by just wearing a sustainable
cotton uniform.
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